Giorgio Armani Brand has launched a new advertising campaign

Various real images appear in all its uniqueness, complemented by iconic models of glasses from Giorgio Armani. Tense expectation before the important moments that require extreme emotional upheaval and the highest concentration, combines stories of five new stars who participated in the Frames of Life campaign from Giorgio Armani in 2016. Stories of new heroes of seem very distant from one another – not only geographically, but also in relation to the interests and lifestyle. And still they all share an incredible passion for their own professions.

Giorgio Armani New Frames

For the characters of each of these stories  glasses of  Frames of Life collection are irreplaceable helpers – elements through which you can see the world through your own eyes and relive the moments of real life, full feeling every emotion. Collection Frames of Life – is a perfect embodiment of Giorgio Armani style. It is the very essence of the brand, and updated models of glasses exhibit flawless workmanship and quality. Unique design features clear lines and an incredibly sophisticated details in an elegant retro style, beating newly using the latest technologies.


This rectangular male model of sunglasses differ from rounded design of the metal parts, engraved on the temple. Typical rivets on the end of ear hook make the brand instantly recognizable. The model is available in green and brown stripe colors. The female model features a new metal ornament engraved on the temple. Easy setting of the cellulose acetate has a classic rounded shape and  her relief metal inserts give modernity on the sides. Model is available in classic colorings – “Havana” and green stripe.